If you currently or have considered working through online freelancing sites there is a thread developing on LinkedIn Answers that could be of interest.

My thoughts are:

With a bent towards code slinger service providers...

In my travels I have been passively collecting a list of resources to be used in this manner and was optimistic that starting small on one or two of these and collecting strong rating / feedback would be a good approach.

My caution personally and from advisors has always been the economy of scale and whether I could expect to win many bids if they came down to pricing vs. offshore consulting houses or individuals.

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